Nicole Johnson-Hoffman from OSI Group spoke at the recent 2021 Global Conference on Sustainable Beef. While Johnson-Hoffman touched on multiple topics, most of her address focused on further strengthening the Global Roundtable for Sustainable Beef through increased communication.
The Global Roundtable for Sustainable Beef Sponsors the Conference
The Global Conference on Sustainable Beef is an annual event sponsored by the Global Roundtable for Sustainable Beef (GRSB).
The roundtable is a multifaceted organization founded in 2012 and has grown to include approximately 500 members from across 24 countries. Members include policymakers, regulators, researchers, farmers and processors involved in the beef industry.
Members come together at the event to address current issues regarding beef sustainability. The 2021 conference was held virtually, but members could still effectively share thoughts on relevant issues. Of everyone who spoke, Nicole Johnson-Hoffman’s address was particularly noteworthy.
Nicole Johnson-Hoffman Is the Former President of the Global Roundtable
Nicole Johnson-Hoffman is wellqualified to address the GRSB in any setting, including at the organization’s annual conference. Johnson-Hoffman is a former vice president of the organization, and she is the most recent past president. Her term as president began in 2018, and she was reelected in 2019. She hascontinued to maintain an active role in the organization since then.
In addition to her roles within theGRSB, Johnson-Hoffman is also highly respected within the beef industry overall. She serves as a Senior Vice President and the Chief Sustainability Officer with OSI Group, and she’s also the Managing Director of OSI Group’s Further Processed Foods Division in Europe. Her role as Chief Sustainability Officer has particularly distinguished her within the industry.
Nicole Johnson-Hoffman Spoke on Increased Communication About Sustainability
The Global Conference for Sustainable Beef promotes sustainability within the beef industry at a broad level, but Johnson-Hoffman further defined the group’s primary efforts. As she explained, the group pursues issues related to climate change, animal health and welfare, and land use as they pertain to improving beef supply chain sustainability. This outline wasn’t the main thrust or biggest takeaway from Johnson-Hoffman’s speech, however. Instead, her main point was that everyone involved in any of these three aspects of beef supply chain sustainability should continue to increase communication about the topics. She called for increased meaningful communication in three distinct ways.
First, Johnson-Hoffman called on all members of the Global Conference to resist bickering amongst themselves. Thus far, she noted the group’s accomplishments, which were considered a major (if not insurmountable) challenge back in 2012. While the group has made multiple advancements, the most foundational was simply bringing so many stakeholders together to pursue a common goal. Members frequently have different interests, and there are direct competitors within the group. The group has thus far been largely unified, and Johnson-Hoffman underscored the importance of continuing that.
Second, Johnson-Hoffman noted that assumptions and presuppositions could be a large deterrent to communication. She explained that assumptions about the United States and Europe, in particular, can be detrimental. Specifically, she noted the following presuppositions:
- U.S. stakeholders may assume they’re superior because they’re American
- Stakeholders and critics may assume that regulator differences make Europe inherently more sustainable
- Many people in the U.S. assume that Europe functions like the 50 states, even though it is comprised of multiple, distinct countries
Each of these assumptions, Johnson Hoffman noted, is incorrect and unhelpful.
Third, Johnson-Hoffman encouraged the Global Conference to welcome critics into the group’s folds.
Johnson-Hoffman drew a distinction between critics and opponents, describing critics as having valid concerns about beef supply chain sustainability. These parties may have questions and objections to current practices, but they share the common goal of increasing sustainability. In contrast, opponents object to animal food altogether, for whatever reason.
Discussions with opponents can be beneficial, but the most useful is to further conversations with critics by making them members. This can lead to real dialogue and practical solutions to challenges that stakeholders throughout the beef industry face.
These Remarks Are Consistent With Johnson-Hoffman’s Role at OSI Group
In encouraging communication throughout the beef industry, Nicole Johnson-Hoffman was very much on comfortable ground. This is a major aspect of her responsibilities as Chief Sustainability Officer for OSI Group.
OSI Group has long been committed to practicing and improving sustainability, and the company has taken multiple steps to this end. In recent years, OSI Group has launched a new partnership with Impossible Meat and received major accolades for its overall sustainability efforts. The Sustainability and Environment Award from Spain and the Five-Star Recognition from the British Safety Council were two of the company’s most lauded awards.
With regard to the future, OSI Group has made multiple commitments to further improve sustainability. The company has committed to reducing water usage by 15 percent, establishing more landfill-free facilities, developing new partnerships with suppliers who use antibiotics responsibly, and helping farmers develop more sustainable practices. All of these goals are on track to be reached by 2025.
In her role as Chief Sustainability Officer, Johnson-Hoffman is responsible for overseeing these efforts. Much of that responsibility entails managing communications between various parties involved in the efforts, giving Johnson-Hoffman both a robust understanding of how important communication is and a good understanding of how to maintain it.